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[Free Download] Amy Porterfield – Webinars That Convert

Amy Porterfield – Webinars That Convert
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Author: _Amy Porterfield
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Even if you’re allergic to tech, your email list & sales funnel is a “work in progress”, and the idea of having to sell has you stuttering your words.

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If you sell info products, digital courses, or coaching and consulting services online,
then you’ve SURELY at least considered the possibility of adding webinars
to your marketing strategy by now.
And perhaps they’ve been top of mind for awhile.

.lumped in with the millions of other things taunting you on your “someday to-do” list.
A nagging, lingering “should” that you could never quite bring yourself around to finally doing.

Perhaps you’ve even forgotten WHY you haven’t created and implemented a webinar strategy by now.
Amy
Or, if you’re highly aware, perhaps you’ve identified the lack of action to be a murky cocktail of:

Not wanting to waste time or money on a complex tech set-up that’s all but guaranteed to be a glitchy disaster.
A lack of confidence in speaking to a live audience… and then having to sell to them.
A preoccupation with email list building, content marketing, or architecting a fancy, million-dollar sales funnel complete with upsells, downsells, tripwires, maximizers, tranquilizers, etc. (Okay, maybe not the last one.)
Setting up an awesome party (your webinar) only for nobody to show up.

Yet despite all of this, the thought of doing webinars has never slipped too far down the bottom of your to-do list, because deep down in your entrepreneurial heart, you KNOW that pulling off an effective webinar strategy is the KEY to scaling and automating your growth while FINALLY creating more profits, freedom, and fandom in your business.
And THAT is what I’m going to help you accomplish today.

So even if you think that you’re a bit behind the curve.

.that the opportunity has come and passed…

.that webinar attendance is fluttering – attention spans dwindling – conversions plummeting – and ad costs skyrocketing.
(And you wouldn’t be ENTIRELY wrong on any of these fronts, either.)
THERE STILL IS A WAY FOR YOU TO PIONEER THE NEXT PHASE OF
WEBINAR MARKETING, AND IN DOING SO:

Build a highly engaged email list that hangs on every value-soaked word that spills from your lips.
Architect a simple yet massively profitable webinar funnel that allows you to quickly scale up and put your profit-generating machine on autopilot. (Hmm…so THAT’S the whole “passive income” thing marketing gurus have been so hot on for the last decade.)
Do MORE of what you love (creating and teaching new awesome material) and less of what kills your vibe (desperately trying to keep up with every marketing hack, trick or tactic that hits your inbox).

Well.look at you being all smart and stuff.
Why your decision to hold off on going ALL IN on
webinars up to now was likely a genius marketing move.
Okay.I realize that’s a bit of a crazy statement, but if you stick with me for a sec, I’ll show you why I’m sticking to my guns.

YES, it’s true that hundreds of online entrepreneurs are generating 5, 6 or even 7 figures every time they hit “play” on their webinar.

And YES, it’s also true that had you jumped on the webinar bandwagon sooner and spent thousands of hours tinkering around, testing and optimizing, you MAY have also been one of those success stories that “webinar experts” love raving about.
But here’s the thing.
Contrary to what you may have heard, most people who attempt webinars (and maybe you can relate) NEVER even break even.

In fact, my VERY first solo webinar resulted in a NEGATIVE RETURN of $1,500.

And the funny thing is – I actually did everything right. (My content was great, I had 100 people show up for the call, and my tech set up was triple-tested and held up like a champ.)
One tiny mistake.
But one tiny mistake on my end that nobody warned me about (Really? I’m supposed to include a purchase link?) sunk the whole thing in less than a millisecond.

And I know that my own epic fail may sound.. well.. uncommon and unlikely.

But if you’ve ever attempted a webinar yourself (or listened closely to the struggles of your entrepreneurial peers), then you’ll know that the horror show isn’t so far off from the typical webinar experience.
Here’s how most webinars go down.
First, you reach out to your email list to get people signed up.
Or.if you don’t yet have a list, you whip up a few FB ads, tie it together with a registration landing page, and wait for the “magic” to unfold.

And maybe you actually DO get a solid number of registrants. Something you feel good about.

So you go to work on your content. You labor for hours wondering what you’ll share with your audience, and how you can somehow seamlessly steer the conversation into a natural sales pitch that doesn’t make you (or them) feel sick to your stomach.

But even as you write it, you can already feel how contrived it all sounds.
You worry about the balance.
Am I teaching too little? Selling too much? Should I just throw in the towel?
But you’re a bold-faced entrepreneur and you’ve already spent hundreds on ads and technology that you don’t even know how to use yet.so you plunge forward with a “screw it, let’s do it” mentality.

“It’s all in my head.I’ll feel better once I’m on the call”.

Sure.if you can even make it there.
Next, it’s time to unpack all that equipment and tech you just dropped a thousand bucks on.
But “it’s all good” you say.”I’ll make it back on my first webinar!”

So you take stock of it all – microphone, webcams, screenshares, recording app, broadcast software, registration forms, hosting, etc.

And breeze through the instructions – watch a few YouTube tutorials and “how to” guides, and desperately try to patch together multiple systems, programs and technologies that make assembling Ikea furniture feel like a walk in the park.

And let’s say you get lucky.maybe there’s a “tech guru” in your mastermind group who owes you a favor and steps up to the plate and delivers.

Phew. That was close
Then the day of your big webinar comes.
You review your notes, make some edits to the slides (“What was I thinking with that outdated, uber-corporate template?”) and do a few vocal warm-ups to make sure you’re “projecting” properly.as if any of us really know what that means.

So you’re feeling good. Checkmarks. All systems go.

Minutes before you go live, you peek into the webinar room and only a HANDFUL of your registrants have made it (something like 15%… with most of them being your friends and family who showed up for moral support).

What happened to all those expensive, well-earned leads?? AHH.

And are the few that made it even the right TYPE of audience?

Do they care about you or your material, or are they waiting for ANY excuse to check out and get on with their day?
You’re worried.
But the show must go on – you can still salvage this if you convert the few people that actually DID show up, right?

So you fight the flinch, hide your disappointment, and jump into a scattered mix of slides, screen shares and sales pitches.

There is ZERO engagement from your audience. (What happened to all that “YES momentum” you were told would come so easy?)

And for a split second, you can swear you’re back on stage at your old middle school delivering your very first public speech to a bunch of disinterested teenagers.

You bravely give it your all and awkwardly transition into your “pitch.”

Your brain floods with negative self-talk:

“Who am I to sell?”

“I don’t want to sound sleazy or pushy!”

“My audience will hate me and never trust me again…the few people I have will unsubscribe.”

But once again, you push through it and sputter off a few words.

A Hail Mary.

Crickets.

Tumbleweeds.

Close the curtain.

Exit stage right.

You curse the so-called “webinar training” course you bought that covered only one piece of a large, intricate puzzle.and cast-off webinars as an expensive, complicated, ineffective system that has no place in your business.

You pat yourself on the back, lick your wounds and learn to live another day while waiting and hoping for webinars to die a slow, painful death. (Not like you’re spiteful or anything.)
Yet despite all these webinar horror stories,
you STILL hang on to the idea of “someday” doing them.
Why
Because despite EVERYTHING that can (and usually does) go wrong with a webinar.

There is still NOTHING more powerful, leverageable or exponentially more profitable for you and your business than a well executed webinar strategy.
AND IF YOU COULD JUST PULL OFF YOUR FIRST PROFITABLE WEBINAR SYSTEM,
EVERYTHING IN YOUR BUSINESS CHANGES.

Your digital products and online courses sell out with ease.without having to pressure your audience with scarcity tactics and ninja “influence” tricks.
Your email list gets routinely pumped full of quality, highly engaged leads (who like and trust you quicker than any autoresponder sequence could ever achieve).
Partners and affiliates line up to share your awesome, high-converting and valuable presentations with their audiences, creating a MULTIPLIER effect for your income.
Your BEST webinar presentations get recorded and placed into an automated, evergreen system acting like a top-performing, 24/7 salesman for your business.
And your time and resources are leveraged to envision new breakthrough strategies, create more blockbuster products, and yes.even take that much needed vacation that you promised your family you would take.all while your automated webinars pull in the sales.

It’s a game changer
In short, it’s a game changer.

And when I FINALLY got past my initial failures and learned how to do things the right way – my business shifted overnight.

It started with my first $30K day with a single webinar… (Totally within your reach, by the way.)

And then with more tweaks and refinements over the next few months, I started to hit high six-figure webinars with increasing regularity.

.and then finally, just recently I busted yet another plateau and hit the 7-figure mark with my latest webinar promotion!

Now, I’m not saying you’re going to have a million dollar payday right out of the gate.
But what would it mean to you and your business if the next time you hit “play”
on a webinar.even if it’s your very first, you walked away with your largest
single payday yet and dozens of happy new customers.
$30k Profit
Well that’s a very realistic milestone I want to put in your head right now.

Boom! Tattoo it this second.

Because I KNOW that as long as you have a strong product to sell, the ONLY thing standing in the way of you achieving a profitable webinar (with the strong possibility of scaling up FAST), is the right strategy and step-by-step guidance to nail it with confidence.
Because with the right strategy and step-by-step training,
you’ll be able to:

String together your tech and software with ease, knowing that you’ve taken all the necessary steps to avoid the glitched-up horror stories that people love to vent about on Facebook.
Never waste hundreds of dollars on leads and registrants that never show up – instead, you’ll take your final sips of pre-webinar tea (I prefer oolong), knowing that the room is JAM PACKED full of dozens or hundreds of new fans eager to hear your message.
Anticipate your first 5-figure payday, knowing that the next one is simply a matter of repeating the process you’ve already mastered.
Never worry about striking the right balance between teaching and selling on your presentations – and instead be able to expertly weave the two together in a harmonious way that delivers VALUE to your audience and compels them to hit “Buy.”

And most importantly.

Be assured that NO effort is wasted. That every bit of energy you put into your webinar strategy will pay off a hundredfold. That webinar creation and delivery has become a $1,000/hour activity, because every action you take is going into a highly-refined system that is PROVEN to churn out profits.

SO THAT’S WHAT KEEPS US IN THE GAME.
That’s what kept ME in the game – even after my first epic failure that left me red (in the face and the bottom line).

And it’s this gap between horror show and happy ending that I want to help you confidently traverse in the coming weeks.

But you might be wondering, who am I to lead you on this journey?
Amy
Quote
When I wanted to learn how to do webinars, I asked my friend, Amy Porterfield, for help.
No one knows how to create and deliver powerful, effective webinars more than she. Because of her, webinars are now the single most important tool in my marketing toolbox. Nothing creates more opt-ins or conversions. Thanks to Amy, my webinars now routinely generate six figures-or more!”
Michael
MICHAEL HYATT,

NEW YORK TIMES BESTSELLING AUTHOR AND SPEAKER
WHY I RESISTED OFFERING A WEBINAR TRAINING FOR YEARS. EVEN THOUGH
OTHER TOP EXPERTS WOULD CONSTANTLY COME TO ME FOR ADVICE.
Now, one of the great things about being counted on to train thousands of entrepreneurs on a quickly evolving platform like Facebook is the need for absolute meticulousness.

To stay up-to-date on best practices, and teach them in a clear, step-by-step manner that leaves absolutely NOTHING to chance. (There are enough risks in running a business, don’t ya think?)

But sometimes, that meticulousness (okay, fine, let’s call it perfectionism) gets you into trouble.

As my students and peers witnessed my company’s exponential growth, many of them connected the dots and linked my success to webinars.

Sure, I was doing all the other things we’re taught to do in marketing, like guest posting, networking with affiliates, podcasting, email marketing, etc.
FOR YEARS, I WAS KNOWN AS THE “GO-TO” FACEBOOK MARKETING EXPERT, CO-WRITING THE FACEBOOK MARKETING ALL-IN-ONE
FOR DUMMIES BOOK, BEFORE WELCOMING OVER 6,500 STUDENTS INTO MY FLAGSHIP COURSE –
THE FACEBOOK MARKETING PROFIT LAB.
What they say

“I took Amy’s claim of earning five figures on a webinar without a list seriously. I had two people on my email list when I joined the program. After joining, I picked two dates about 30 days out, and put them on my calendar as my webinar dates. I built my webinar system exactly as Amy outlined, and after four webinars over two days, I have reached my goal and earned $10,000!”
– Carrie Olsen
“My biggest question marks were about content for the slides and the overall flow of the presentation. Having WTC to guide me through the process also saved me from making a lot of “first timer mistakes” and helped me get over particular areas that I thought would be challenging. After doing two webinars to launch our course, we generated $20,000 in sales!”
– Erin Youngren
“I generated more than $135,000 in just two weeks. Amy’s system brought me through the entire webinar process and it was a total game-changer for me because it gave me structure and outlined the more tactical stuff, like learning the various platforms and technology needed to pull off a webinar. I know that as long as I follow the steps, I have a solid framework in place and can focus my creative energy on content.”
– Julia Kelleher
“I signed up for Webinars That Convert in late Aug 2015 and proceeded to follow the lessons to create my own 5-Figure Webinars. In Sept we had over $21,000 in Webinar revenue through weekly live sessions. In Oct, we’ve already matched that total and still have 2 full weeks ahead. Amy’s system works and is clear, concise and actionable. It’s worth every penny to be part of this training!”
– Jackson Mumey
“Amy’s system WORKS! When you follow the step-by-step blueprint, you get results. I just completed my first webinar system after going through the program and I generated $11,465! I am amazed! Amy’s follow-up sequence and replay strategy are what really did the trick for my audience. It’s all about the system.”
– Mary Bentz Gilkerson
“I took Amy’s claim of earning five figures on a webinar without a list seriously. I had two people on my email list when I joined the program. After joining, I picked two dates about 30 days out, and put them on my calendar as my webinar dates. I built my webinar system exactly as Amy outlined, and after four webinars over two days, I have reached my goal and earned $10,000!”
– Carrie Olsen
“My biggest question marks were about content for the slides and the overall flow of the presentation. Having WTC to guide me through the process also saved me from making a lot of “first timer mistakes” and helped me get over particular areas that I thought would be challenging. After doing two webinars to launch our course, we generated $20,000 in sales!”
– Erin Youngren

BUT NOTHING REALLY MOVED THE NEEDLE IN A HUGE WAY IN MY BUSINESS UNTIL I CRACKED THE CODE ON MY WEBINAR STRATEGY, AND BUILT ALL THOSE OTHER MARKETING PIECES AROUND IT.
Wheel
So when I had my first $30K webinar, some people started taking notice.

“Hey, that’s awesome Amy, Congrats!”

But when I started to routinely hit high 6 figures on each campaign…and then almost 7 figures with my last launch, that’s when the conversation went from flattery and fist bumps to:
“OMG Amy! – You NEED to teach me this!”
But outside of a few private chats, I wasn’t ready to.

Not because I stumbled upon my success “by chance” and wouldn’t know how to teach others how to replicate it.

But because I knew from experience that webinars, more than ANY other marketing activity, were the most delicate, intricate system that required extreme care and attention to detail in order to execute successfully.

So I held off.

Now I’ve always been one to jump into action – to “burn the boats” and not look back, as my friend Tony Robbins would say.

But when it comes to creating and developing the strategies and systems that MAXIMIZE results and return-on-effort (R.O.E.) of my students, I’m not ashamed to say that I’m a bit of a perfectionist.
Better Done Than Perfect!? Um.No Thanks
Sure, the “better done than perfect” battle cry might work well for a cheap coffee mug, but it has no place in the real world where thousands of hardworking online entrepreneurs are counting on me to deliver a TOP quality training that leaves no stone unturned and no questions unanswered.

Because in the world of webinars, “better done than perfect” leaves you with:

Inflated ad costs (and non-targeted leads)
Empty webinar rooms (Digital tumbleweed, anybody?)
Awkward presentations
Flatlined conversions

And that’s why, despite hundreds of my students practically begging me to create a webinar course, I made the decision to hold back until my strategies were refined, tested, optimized, and delivered in the patented “Amy Style” that holds your hand through every step of the way and NEVER leaves you wondering what to do next.

And today, I’m proud to say.the wait for that type of training is OVER

But before I introduce you to it, it’s important we do some important unlearning and prepare the ground for your success.
4 Sneaky Myths That Keep You From Delivering
High Converting Webinars

myth #1
myth #2
myth #3
myth #4

MYTH #1: WEBINARS ARE ONLY A MARKETING STRATEGY (AND NOT A WHOLE SYSTEM).
Most view webinars as just the presentation component, which in fact constitutes of no more than 15% of an entire, well-integrated webinar STRATEGY.

In reality, an effective webinar strategy involves 5 Key Stages (planning, pre, live, post, automated), all of which MUST be executed in perfect harmony in order for cash to change hands at the end of your presentation. In short, a webinar isn’t a single tactic, but an entire system with many moving parts, specific timelines, and delicate levers to pull.

And when everything lines up perfectly, your business grabs hold of an effective, efficient sales machine that acts as the backbone of your business and gives you the opportunity to grow, scale and automate at will.
So, are you ready to learn more?
And more importantly.are you ready to learn how to sidestep the countless traps that make most webinars epic disasters, and instead learn and implement the COMPLETE step-by-step system that I’ve personally used to generate over $5M in my business?
A webinar success system that makes you look like a marketing genius even if:

The idea of stringing together your tech gives you panic attacks
You’re still working on building an email list or architecting your sales funnel
Your confidence pulls a disappearing act whenever it comes to presenting on a live call
You couldn’t sell a bucket of water to a person whose feet are on fire
And you don’t have a SECOND to waste in your business that isn’t linked to profit

Amy
SO IF YOU’VE MADE IT THIS FAR, THEN I’M EXCITED TO
PULL BACK THE CURTAIN AND INTRODUCE YOU TO..
Webinars that convert

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